It’s the middle of November and the AFL pre-season is officially starting to get under way. It’s the time of year club’s typically begin their membership drive – cheesy slogans and all – and whad’ya know, I’ve decided to comment on a few of them.
First up, Collingwood.
In 2008, the marketing department over at Collingwood FC convened a meeting. Their task? To come up with an inspirational membership slogan. It had to be witty, innovative, daring. It had to unite their supporter base like never before.
After hours upon hours of deliberation, they finally had it. Collingwood’s marketing department, comprising some of the greatest minds to ever enter the profession, had generated the slogan to end all slogans: Collingw08d.
Collingwood's 2008 Membership Slogan
Somehow they had managed to merge the name of their club and the year into a single word. Utterly breathtaking.
As incredible and ground-breaking as it was, it did however pose a problem. In 2009, having already raised the bar so high, how could they possibly improve upon perfection? Well…er…they couldn’t. In 2009, their slogan was Collingw09d.
Fast forward to 2010. Now it gets a little tricky. Surely they couldn’t possibly rehash this concept again? Especially now that the third digit of the year was no longer a “0″?
Don’t put anything past those down at the Lexus Centre.
Collingwood 2010 Membership Slogan
Isn’t that just jaw-droppingly brilliant? And doesn’t Nick Maxwell’s pointy, alien-like ears really top it off well?
That’s why they get the big bucks.
